Director, Marketing

This includes:

• Developing marketing strategy for target market segments, product categories, or brands to increase market opportunity and penetration.
• Developing and implementing go to market plans for new product introductions globally.
• Developing and implementing commercial partnerships, co-branding, and co-marketing initiatives to drive growth.
• Building marketing programs to drive specific commercial objectives across different channels and segments.
• Working cross-functionally with other stakeholders, external agencies, and vendors to implement marketing plans.
• Developing and implementing social media and digital marketing campaigns aimed at strengthening brand and driving growth.
• Evaluating marketing programs, defining and tracking appropriate metrics, and evaluating outcomes.
• Developing and managing market research projects to gain consumer insights that help increase market penetration.
• Developing and fostering strong direct customer and key opinion leader relationships.
• Working with public relations, media relations, and advertising outlets for marketing promotion campaigns, scientific article publications, and press releases.
• Organize and drive all industry trade shows including sponsored events for key opinion leaders, scientific presentations, product demonstrations, and booth management.
• Manage and drive the company website design and content.
• Create and manage all customer education materials and assets.

This role requires:

• Expert knowledge of all aspects of product marketing, market analysis, and brand marketing.
• Highly creative with an eye for fine design elements and esthetics.
• Strong skills in strategic thinking.
• Strong analytical and modeling skills.
• Advanced skills in digital marketing.
• Advanced communications skills and content creation.
• Strong project management skills.
• Up-to-date understanding of general trends in business, finance, technology, informatics, medicine, healthcare, government, and environment.
• Experience in social media marketing.
• Working knowledge of accounting and finance.
• Advanced negotiations and influence skills.
• Advanced leadership skills.

The training and educational qualifications for this role include:

• BS in Marketing or related fields
• MBA preferred